Final Project

For my final project I created a Vineyard and Winery. The entire project was made with the intent for my family to hopefully use one day in the future (maybe when my parent's retire)! The logo uses very subtle colors, a deep purple and dark green, which are common colors seen through out a winery. The font I used was simple, yet elegant which I deemed appropriate for this type of business. My target audience was people with prestige and class hence the simplicity and (attempted) professionalism of my project! I enjoyed this final project very much because we were given the opportunity to create something that could potentially be useful in the future. I did not face many challenges with this project (thankfully). I incorporated everything I learned through out the semester and overall I am extremely happy with the finished pieces.

Sketches

Corp. Identity Survey

What is your business?

·      Sinclair Vineyard’s make wine.

Describe your business in one sentence

·      We make exquisite wine and customized wine bottles.

Who is your target audience?

·      Our target audience is adults and experienced wine tasters.

Who are your competitors?

·      Our compeitors are Bendell Cellars, Duck Walk Vineyards, and Wolffer Estate.

What makes them better/worse than your product/service?

·      Bendell Cellars is located on a small estate

·      Bendell Cellars has been established for 30 years and has been featured in the Washington Post, CBS News, Food and Wine magazine, The Wall St. Journal, The New York Times.

·      Duck Walk Vineyards has become a Long Island Landmark

·      Has the duck as a mascot.

·      Wolffer Estate grows their grapes using non-organic products and fertilizers.

·      Wolffer Estate has a great logo and a horse mascot.

How do you want your image to be seen in two years?

·      In two years, we would like this company to be seen as a place of prestige and class. We would like to be known for our exquisite wine, divine wine bottles and also for our eighteen hole golf course.

 If your company was an animal, what animal would it be and why?

·      A snow leopard because just like this endangered animal, our wine is rare.

·       

 If your company/brand was a person, who would it be and why?

·      Our company would be Peter Mondavi, Sr. He is known for establishing new standards for the wine trade, which is Sinclair Vineyard’s main prerogative. 

 If your company/brand was an object, what would it be?

·      The object that our company would be is a gardening hoe used for cultivating land to create rich soil.

 If your customer was a cartoon character, who would it be?

·      If our company were a cartoon character, it would be Cinderella. Her character has worked hard to get to where she is at the end of the fable and we foresee our company becoming a marvelous success and all of the hard work well worth it.

Lyrical Collage

Above is my final Lyrical Collage. I chose a country song titled, "Live Like You Were Dying" by Tim McGraw. This song is very special to me and the lyrics are absolutely beautiful and inspirational. This song does relate to my life personally, when I was given the horrific news that my father had cancer. He was the one who introduced this song to me and ever since, we have decided to live our lives the same way. Instead of wallowing in self pity and letting the days just pass by, everyone should live each day as if they were to die tomorrow.

"I went skydiving.

I went rocky-mountain climbing,

I went 2.7 seconds on a bull named Fu Man Chu

And I loved deeper, 

And I spoke sweeter, 

And I gave forgiveness I'd been denying,

And he said someday I hope you get the chance

to live like you were dying." 

Below are the images which I extracted and edited to create my final picture. I used tools including the magnetic lasso tool, the quick selection tool, the eraser tool, the smudge tool, etc. I also adjusted the opacity of some of my images as well as resized, scaled, and rotated some.

This was my first attempt ever creating an image using multiple logos on photoshop. I also had to edit out the news casters imperfections. To do this, I used the burn to to eliminate gray hairs and I used the patch tool to get rid of the dark circles under his eyes and wrinkles.

For this assignment I used numerous types of brushes to create the sorority letters and the pattern seen inside of the letters. For the background, I took a cloud pattern, added some gradience and therefore created a funky, abstract background. I am still getting introduced to photoshop and still have a lot to learn. Hopefully by the end of lecture this semester, I will be able to successfully create a more realistic pattern. 

Italy Assignment

My dream has always been to travel to Italy. My family comes solely from Italian roots. Listening to stories from my grandparents about their lives back in Italy is always a wonderful experience but I will never truly understand until I see for myself. Eventually, my family and I will travel to Italy (hopefully for my college graduation) but until then, photoshopping my face into a picture will have to suffice! This is my first time using Photoshop. I think it is a spectacular program and capable of creating images such as this, almost as if they were authentic. I am truly amazed and look forward to exploring the program further.