Wednesday, February 20, 2013

The Alex and Ani logo seems perfect to me. It uses the right amount of space so that the logo may fit on their products if shrunken. The font is clear to read especially with the use of bold letters. However, the picture of the flower seems irrelevant to the products that they make which are jewelry.

The Chipotle logo is well done. The font is clear and easy to read. The logo gets right to the point and by looking at this image the viewer is made aware that this is a Mexican restaurant. The pepper also implies that the food is spicy. The colors are also relevant to the company/products. The color red is usually associated with heat which makes perfect sense in this case. The different shade of red in the middle of the circle is a nice contrast.

Blacksmith Tavern's logo may need a bit of work. I predict that when the font is minimized to put on products, it may become harder to read due to the type of font. However, the medieval text is perfect for the type of place it is. I would probably chose a different background to go with the logo to somehow allude to the fact that this place is a sports bar. I would also keep the fonts the same or keep the same size or font color to maintain consistency. 


The Carrabba's logo is very plain yet well done. It is an Italian restaurant which is blatantly shown on the logo and they also demonstrated this using the Italian flag's colors. Another plus is that the font is easy to read even when shrunken down to place on plates, napkins, to go boxes, etc.

The Wendy's logo is one of the most poorly done logo's. Although it is a well known logo and very mainstream, the actual logo has way too much going on. There is too much text, using the mission statement "Quality is Our Recipe" along with "Old Fashioned Hamburgers" and the company name "Wendy's" is throwing a lot of information at the viewer. Also, I don't feel as though the colors blend well together. Red and yellow reminds me of McDonald's, however, with McDonald's it makes sense because of the golden arches. If I were to remake this image, I would use the portrait of Wendy and eliminate the mission statement and the old fashioned hamburgers



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