Corp. Identity Survey

What is your business?

·      Sinclair Vineyard’s make wine.

Describe your business in one sentence

·      We make exquisite wine and customized wine bottles.

Who is your target audience?

·      Our target audience is adults and experienced wine tasters.

Who are your competitors?

·      Our compeitors are Bendell Cellars, Duck Walk Vineyards, and Wolffer Estate.

What makes them better/worse than your product/service?

·      Bendell Cellars is located on a small estate

·      Bendell Cellars has been established for 30 years and has been featured in the Washington Post, CBS News, Food and Wine magazine, The Wall St. Journal, The New York Times.

·      Duck Walk Vineyards has become a Long Island Landmark

·      Has the duck as a mascot.

·      Wolffer Estate grows their grapes using non-organic products and fertilizers.

·      Wolffer Estate has a great logo and a horse mascot.

How do you want your image to be seen in two years?

·      In two years, we would like this company to be seen as a place of prestige and class. We would like to be known for our exquisite wine, divine wine bottles and also for our eighteen hole golf course.

 If your company was an animal, what animal would it be and why?

·      A snow leopard because just like this endangered animal, our wine is rare.

·       

 If your company/brand was a person, who would it be and why?

·      Our company would be Peter Mondavi, Sr. He is known for establishing new standards for the wine trade, which is Sinclair Vineyard’s main prerogative. 

 If your company/brand was an object, what would it be?

·      The object that our company would be is a gardening hoe used for cultivating land to create rich soil.

 If your customer was a cartoon character, who would it be?

·      If our company were a cartoon character, it would be Cinderella. Her character has worked hard to get to where she is at the end of the fable and we foresee our company becoming a marvelous success and all of the hard work well worth it.